953 nut 55,194 #1 Posted June 10 The “Man on Tractor” logo In 1936 International Harvester hired a famous artist Raymond Loewy to redesign the letter series of their tractors. The result was so good that the management asked Loewy to also rethink the main badge. And this is how the famous “Man on Tractor” logo appeared: Loewy sketched it on a menu while riding on the train from Chicago to New York. However, it took some time for the company to change the official visual identity of the International Harvester, and the logo was introduced in 1946. The main part of the new logo consisted of two letters — the uppercase “H” in a massive bold sans-serif, drawn in black, and the lowercase “I” with square shapes, executed in red and placed over the “H”. The dot above the “I” was replaced by the square, which made the whole logo look masculine and strong. As for the “International Harvester” inscription, set under the emblem, it was written in all capitals of a simple and neat sans-serif typeface, in black. The letters were slightly narrowed and looked very modest, giving all attention to the black and red monogram in the center of the badge. The iconic “Man On Tractor” emblem was kept even after the acquisition of the brand by Navistar in 1986 8 3 4 Share this post Link to post Share on other sites
