953 nut 55,184 #1 Posted January 3 Oliver let the people decide With the introduction of the Model 70 Oliver executives came up wit an interesting marketing concept. To draw attention to the new model on display at state and sectional fairs, Oliver Farm Equipment Co. invited farmers to cast a ballot for their favorite color schemes for the Model 70 with six to choose from. Oliver exhibits at State Fairs offered a voting table surrounded by the six specially painted Model 70 tractors. People were invited to look over the variously paint combinations on tractors and vote for their favorite. People selected from; Chrome green body, red trim and ivory lettering Regatta red body, aluminum trim and white lettering Chrome green body, tangerine trim and white lettering Yellow body, black trim and red lettering China gold body, tangerine trim and ivory lettering Ivory body, China gold trim and red lettering The contest was a piece of marketing genius and drew a considerable amount of attention from the public and agricultural press. Each person who cast a vote was given a gift, “an Oliver leather pocket key case.” The winner was the Chrome Green with red trim and ivory lettering which was used from 1938 to 1958 when the new paint scheme was introduced with a meadow green body and clover white wheels, grille and lettering 3 8 1 1 Share this post Link to post Share on other sites
peter lena 8,608 #2 Posted January 3 @953 nut some swiss slope cutting , love the drive wheels ! cant wait for the feed back ! you can't do that , Pete 3 2 Share this post Link to post Share on other sites
